Social Psychology Network

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Rick Larrick

Rick Larrick

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Richard (Rick) Larrick is the Hanes Corporation Foundation Professor of Business Administration and a Professor of Management and Organizations at Duke University’s Fuqua School of Business. He is also Professor of Psychology & Neuroscience, and was Fuqua's Associate Dean of Diversity, Equity, and Inclusion (2021-2023).

Professor Larrick is a fellow of the Association for Psychological Science, received Fuqua’s Bank of America Outstanding Faculty Award in 2016, and served as president of the Society for Judgment and Decision Making in 2017.

In 1991, Larrick received his Ph. D. in social psychology from the University of Michigan. Prior to joining Duke in 2001, he taught at Northwestern’s Kellogg Graduate School of Management (1991-1993) and at the University of Chicago’s Graduate School of Business (1993-2001). Larrick received his B.A. in psychology and economics from the College of William and Mary.

Primary Interests:

  • Causal Attribution
  • Group Processes
  • Judgment and Decision Making
  • Motivation, Goal Setting
  • Organizational Behavior

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Video Gallery

16:25 Featured SVG

Forget MPG: Being Smart About Car Fuel Efficiency

Select video to watch

  • 16:25

    Forget MPG: Being Smart About Car Fuel Efficiency

    Length: 16:25


  • 12:27

    Nudging Better Consumer Decisions: Provide Useful Information (Not More Information)

    Length: 12:27


  • 2:09

    Underestimating Food's Carbon Footprint

    Length: 2:09


  • 28:31

    The Psychology of Stereotypes

    Length: 28:31


  • 1:25

    How Loyalty Can Trump Self-Interest

    Length: 1:25


  • 44:25

    Energy Efficiency Motivation and Identification

    Length: 44:25


  • 4:10

    Three Ways to Sustainably Ring in the New Year

    Length: 4:10


  • 14:55

    Better Metrics for Energy Decisions

    Length: 14:55


  • 15:00

    Energy Efficiency in Action

    Length: 15:00


  • 18:30

    Better Energy Metrics for Consumers

    Length: 18:30


  • 1:27

    The Difficulty with Unlearning Certain Beliefs

    Length: 1:27


  • 1:17

    The Idea of Blinding for Evaluating Performance

    Length: 1:17


  • 1:26

    How Prejudice Can Help to Make Change

    Length: 1:26


  • 1:15

    The Orchestra Example, and Why the Quality of the Music Matters

    Length: 1:15


  • 12:10

    The Hidden Energy Costs in Food

    Length: 12:10



Journal Articles:

Other Publications:

Courses Taught:

  • Behavioral Decision Theory
  • Business and Common Purpose
  • Leadership, Ethics, and Organization (MBA core course)
  • Micro Organizational Behavior (Ph.D. course)
  • Navigating Organizations

Rick Larrick
Fuqua School of Business
Duke University
100 Fuqua Drive
Durham, North Carolina 27708
United States of America

  • Work: (919) 660-4076
  • Mobile: (919) 270-1373
  • Fax: (919) 684-2818
  • Skype Name: rick.larrick

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